SocialSmack Unveils Apps for Consumer Feedback
SocialSmack Inc. has introduced a way for iPhone and Android users to give an electronic “thumbs up” or “thumbs down” to various products and services.
The Austin, Texas-based startup, which was founded earlier this year, debuted its mobile apps at the DEMO Fall 2010 conference in Silicon Valley.
“More and more brands are quickly realizing, even though it is a major trend in marketing, [that] having customers simply 'check in’ at their location doesn’t tell them what they need to know about the consumer’s actual experience,” Matt Curtin, founder and CEO of SocialSmack, said in a dig at geo-location services like Foursquare and Gowalla.
Competitors of SocialSmack include Yelp, GetGlue, MyBrandz, MyLikes and Hollrr.
Consumers can share feedback and ranks through SocialSmack but also through other social networking sites such as Facebook and Twitter. SocialSmack says it takes the “pulse of the passionate consumer.”
The free-of-charge consumer platform employs a social gaming function that provides incentive for people to share their opinions on SocialSmack. Users can gain points, earn badges and increase their SocialSmack status the more they share sentiment and reviews on their brand experiences.
Tapping into SocialSmack, paying clients can view customers’ good and bad experiences, the company said, “without spending an exorbitant amount of time and money to read through pages upon pages of feeds to try and determine actual sentiment.”
SocialSmack’s monthly subscription model enables brands to do targeted advertising.
SocialSmack’s mobile apps have been submitted to the iTunes and Android stores for download at no cost.
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