What Will The Next Version of SQL Server Be Named?
I have no idea. Seriously, I don't. Oh sure, you might think I know because I am on the PASS Board of Directors, I am a SQL Server MVP, and I rub elbows with all sorts of MS execs but nobody has said one word to me about the actual name of "SQL Server Code Name 'Denali'". Either they don't think I can keep a secret or they know me very well. I haven't figured out which yet.
So I decided to put on my marketing hat and come up with a short list of possible names for the next version of SQL Server. You're welcome.
SQL11
This one is just too obvious. The next version number for SQL is 11, so why not just call it SQL 11? Because it's too obvious, that's why. If Microsoft always did the obvious then English Query would have never made it to RTM.
But the thought of getting Spinal Tap together for a reunion tour for the launch events is just too good to pass up. Imagine Nigel Tufnel taking the stage and telling everyone that this version of SQL Server goes up to 11? Priceless.
SQL2011
Microsoft hasn't used the version number for SQL Server since SQL Server 7.0, and instead has used the year (2000, 2005, 2008, and 2008 R2) in the product names. So why not go with SQL 2011? Because it won't be released this year, that's why. But if they did they could still go with Spinal tap for the launch events.
SQLClippy
Why do we need version numbers or years anyway? Why not bring back Clippy and introduce SQLClippy (or even SQL Bob)? Imagine how helpful SQL Clippy would be for the end user: "It looks like you are writing a query. Can I help you with that? Is this query going to return data, or update data? Would you like for me to rebuild all the indexes when you are done? I see you are running low on available memory, would you like me to use more?" That has #SQLWINNING written all over it.
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