A Look at HTML 5 and SEO

Author: Andrew Froehlich
Published: September 27, 2010 at 7:36 am
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At this point in 2010, web browsers are capable of supporting most HTML 5 code functions. 

From an SEO point of view, there are new tags and content areas within HTML 5 that can help to get higher page rankings on search engines.  This article will explore some of these new features important for search engine optimization and when they should be used:

Microdata is a feature in which you specify vocabulary used in a section of a web page or an article on the page.  That means that you can have multiple microdata vocabularies on a single page.  This helps to better define and organize multiple topics on a single page.  

This increased intelligence provided to search engines will help you better target customers.  By segmenting a page, you can now target multiple customers because the search engines understand and can differentiate between different sections of a page.

The <section> tag is how you can compartmentalize different segments of your HTML 5 page.  Each section should identify microdata vocabulary that you are using within the segment.

The new <article> tags are where you will put the majority of the textual content on your page.  Again, a single page can contain multiple articles  and a single article can contain multiple <section> areas.  This nesting structure helps to further organize the content within a page.  If you are a blogger, you will want to use the <article> tabs to segment multiple articles on your pages.

The new <header> tag is text to describe a section.  In addition, you can create headers within headers, again creating some nicely organized nested code.  The <header> tag will replace your <h1> tags when you convert your code from HTML 4 to HTML 5.

Continued on the next page
 
 

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Article Author: Andrew Froehlich

Andrew Froehlich is the President of West Gate Networks, a network and IT consulting firm based in Colorado. He has over 12 years of technology experience with 10 of those years focused on network, security and IP voice solutions. …

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