social media strategy

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Original Technorati articles tagged “social media strategy”

• in Technology
  Good Content Deserves Good Distribution - Interview with dlvr.it CEO, Bill Flitter
  Assuming you've created compelling content, curation, distribution, and repurposing of it is critical to generating consumer engagement.
  by socialmktgfella / on May 16, 2012
• in Small Business
  Is Your Small Business Destined To Fail?
  Businesses that have not taken advantage of the social web may fail. Here are 10 action areas to move from failure to success.
  by donmetznik / on Jun 13, 2011
• in Small Business
  Launch a Twitter Campaign Before Anything Else
  Small business owners can use Twitter to help them build a community of customers before their doors are open.
  by clintonrlanier / on Jun 7, 2011

Latest blogosphere posts tagged “social media strategy”

 

• Social Merlot? Where wineries sit with social media.

  
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  I got pointed to an interesting slide deck yesterday from a company called ABLE . ABLE is a NYC based company doing social media marketing for food and wine clients. They did a survey of French and US wineries about how they used social media. Social Media Marketing in the American and French Wine Industry in ...
  2 days ago

• 5 Ways to Add Value as a Brand

  
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  The mantra for marketing should be “add value or get out.” Marketers that dont add value will be given a swift kick in the unfollow behind. So how do you "add value" as a brand in social media? Read on as we learn from the best practices that successful brands are implementing today.
  2 days ago

• 4 Essentials of Talent Communities: The Content Hub

  
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  This is Part 2 of a 4 part series on Talent Communities.  In Part 1 , we discussed that Talent Communities have  four basic pillars for success:  commitment, strategy, content, and membership… it’s as simple as that.  Yet its simplicity is somewhat duplicitous as what comprises each pillar is complex. ...
  2 days ago

• Social Media Measurement Model [Infographic]

  
  Social Media Explorer — Authority: 586
  As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to ...
  2 days ago

• Flog Your Blog: Getting It Reddit

  
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  Blogging is on the increase in Qatar with an estimated 6,586 active blogs here. ictQATAR recently held a blogging workshop for ‘Women in ICT’ day and have put together this mini series as a guide on how to ensure the widest possible readership of your blog. Next time on Flog your Blog – Being Socially ...
  2 days ago

• Verizon: using crowdsourcing to get products right – or wrong

  
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  A few weeks ago in San Francisco, I attended the fiftieth Blogwell presentation since the beginning. Laurie Shook is portfolio leader at Verizon , a leading US telecom operator. She is a product marketer who uses social media, not a social media expert and she even describes herself as a “ marketeer with a ...
  2 days ago

• Be Where YOU Need to Be, Not Where “They” Say You Should

  
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  A friend of mine went to a Social Media for Small Business conference recently. He’s a small business owner, and has been thinking about using social media for a while. He enjoyed the conference and made some great connections while there. Yet something he said worries me, and that’s the need to be everywhere. ...
  4 days ago

• Top 9 Ways to Use Twitter for Business

  
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  Why only Twitter? Most of the companies are interested in advocating for their business profile, building a network which may yield productivity & reputation; and above all, for business promotion. Twitter offers you all of the above mentioned features through its wide and mammoth networking module so that ...
  4 days ago

• Six ideas to win executive sponsorship for your social media effort

  
  Grow — Authority: 110
  One of the most difficult problems in the social media world is getting the boss to understand and support an initial effort. Executive sponsorship is a vital topic.  If you are not being supported by your boss and you hope to pressure him/her into supporting your nascent social media initiative through a ...
  4 days ago

• How Lowe’s is Building Brand Loyalty with an Integrated Social Media Strategy

  
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  I recently wrote an article for the Mudbug Media blog titled “ Build a Following with an Integrated Social Media Strategy .” In the article I used Lowe’s Home Improvement store as an example of a company who got it right. The following are snippets from the article about each component of Lowe’s strategy: ...
  4 days ago

• Social Customer Service: Why and How You Should Do It

  
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  We often talk about how content is now the runaway driving force for engagement and effective social marketing.  But for brands, there’s another, often neglected force of equal power and potential we’d better not lose sight of.  Customer service . Here’s the good news.  Customer service doesn’t have the ...
  5 days ago

• LinkedIn Ads: Pros and Cons

  
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  Onyx Online Strategy Blog Social Media Advertising has been picking up steams. With the recent IPO of Facebook and all eyes on its business model and financials, its ads division is getting extra attention as it is the main revenue driver of the Social Network. There have been arguments made on both sides whether ...
  5 days ago

• Should Social Media Posting be Grounds for Firing?

  
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  Earlier this year CFO Gene Morphis was fired for posting comments about board meetings, earnings calls, and other company-related activities on his public Twitter and Facebook accounts. The line between business and personal has blurred, sometimes with negative consequences. First it was an increase in the amount of ...
  5 days ago

• Can Using Corporate Social Media Help My Business?

  
  Internet Business | Make Money — Authority: 139
  With the ever-increasing competition in every facet of business, it can be hard to get ahead, making every tool available to increase sales, a valuable one. Corporate social media is one such tool that can make all the difference to your organization and set you a head of the competition in your area, state or even ...
  5 days ago

• social media will be part of everything we do

  
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  On May 16, I attended and delivered a keynote at the Ronewmedia conference in Bucharest, the capital of Romania. Ronewmedia will actually change names, in order to become ICEEFEST, that is to say the Interactive Central and Eastern European Festival . The change is far from being trivial. As Dragos Stanca ,  ...
  5 days ago

• The 5 Cs of Great Social Media Properties

  
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  The platforms are free but the time and effort producing them isnt (courtesy of zenfolio ) Lets face it. We are swamped by content. What used to be physical has now invaded our virtual and mobile spaces. With a gazillion blogs, videos, photos, podcasts, slide presentations, and so on, consumers are literally ...
  6 days ago

• Common Newbie Internet Marketing Landmines & How To Avoid Them

  
  My Second Salary - The Secrets to Eaning a Second Income — Authority: 132
  There’s a lot more to do even after you’ve created a website and set up your sales funnel. There’s a tendency many marketers have that you would do well not to copy. Sometimes an initial success will make someone think they have it made and don’t have to work hard anymore. If you do this, [...]
  1 week ago

• What Top Brand Managers Do Once They’ve Amassed A Huge Following On Social Media

  
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  I read this article by Richard Levick on Fast Company the other day and it got me thinking, what do top brand and social media managers do once they’ve amassed hundreds of thousands of followers? Top brand and social media managers know that succeeding in social media is more than just a numbers game. They [...]
  1 week ago

• How to create a social media marketing plan for your social media strategy

  
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  How to create a social media marketing plan for your social media strategy www.theventurecatalyst.co.uk offers a FREE marketing audit. In this short video you will learn of 4 key steps of your social media marketing planning that you need perform, and 6 key components of your social media strategy that you need to ...
  1 week ago

• Using Social Media to Drive Your Brand – Culture Engineering from the Inside Out

  
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  Peter Wilkinson Panther Social Media Here’s a question: can you use social media to change the way your employees represent your brand? The potential for social media to change attitudes towards brands from the outside is clear. I’ve blogged already about how you can turn poor customer service experiences into ...
  1 week ago

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