social marketing

Social media, social networking, or social web - whatever you want to call it, it's the two-way communication and user-generated content tools (thanks to the introduction of web 2.0 technologies) that make our online experiences more social.

Social marketing is a way for marketers to use social web sites and tools to find people who share their interests and to present them with products or services that they may be looking to find.

By listening and engaging in conversations, businesses and individuals are able to offer advice and position themselves as credible and reliable sources of information. They can also post unique content (with targeted keywords, anchor text and backlinks) to reinforce their authority on a subject, and at the same time assist in their SEO efforts.

Marketers can use networking sites (Facebook, MySpace and LinkedIn), media sites (Flickr and YouTube), social bookmarking sites (del.icio.us, Digg and StumbleUpon), forums, blogs, microblogs (Twitter), games, wikis and more to reach their target audiences and engage them.

More information on social marketing by bloggers can be found at sites like SocialMediaSEO and SocialMediaExaminer.

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Original Technorati articles tagged “social marketing”

• in Social Media
  Facebook to Launch a New Premium Ad Product
  News leaked yesterday about a new premium advertising platform on Facebook.
  by cmimanagers / on Feb 22, 2012
• in Social Media
  Two Out of Every Three Tweets are not Worth Reading
  New research reveals the most annoying tweets shared on Twitter.
  by cmimanagers / on Feb 2, 2012
• in Sports
  Bayern Munich Scores a Goal on Facebook
  German football team Bayern Munich score an own goal after a Facebook campaign goes wrong.
  by cmimanagers / on Jan 30, 2012

Latest blogosphere posts tagged “social marketing”

 

• How to DELETE and turn off GOOGLE search HISTORY from Google’s web servers, new privacy policy

  
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  informalgadget.com How-to delete your search history from Googles servers before they merge all your personal information with YouTube, Google Search, Google Plus, and whatever other products they own. After today Google will have one privacy policy for all their websites and it will be to late. No one really knows ...
  5 hours ago

• Noise, spam and self-promotion are Twitter turn-offs

  
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  Have you ever wondered why youve been "Unfollowed" on Twitter? An Econsultancy poll reveals the most common reasons why you might see your Follower count dwindle.
  1 day ago

• Social Media Strategies – Do You Have One? 5 Things That MUST Be Included In Yours.

  
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  Does your company have a Social Media Strategy? If so, you are in the minority. Unfortunately, most companies start out using social media with out having a clear plan as to what they want to accomplish. Tactics over ride strategy and frustration quickly ensues. How many hours have you spent working in social media ...
  1 day ago

• How to make social sharing pay off

  
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  If youre thinking your social media campaigns arent paying off as they should, you may not be wrong. And it may have less to do with the message youre sending than the social networks youre depending on to reach the consumer. New data from The Search Agents may clue marketers in to increase social sharing.
  1 day ago

• Splurgy.com Launches its Social Marketing Platform

  
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  Splurgy Incorporated has just launched its state of the art social marketing platform that allows brands to reward customers for an assortment of social interactions. The company was the recipient of angel funding in 2011 and has been beta testing the platform since late last year. Splurgy Incorporated was ...
  1 day ago

• Website for social marketing agency by okay007

  
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  This is for a SOCIAL MEDIA MARKETING AGENCY that has a unique concept which needs to be: 1) brought to life visually and 2) made easy to understand. I have written the website, and have general/directional ideas…… (Budget: $400-$900 USD, Jobs: Graphic Design, HTML, PHP, Website Design, WordPress) Go to Source
  1 day ago

• Hamiltonseo.com Site Info

  
  — Authority:
  Hamiltonseo.com Site Info . Taking time to review and evaluate site performance is all in a days work at Butch Hamilton and Associates. We are constantly monitoring, honing and making the sites better and more efficient for our Google readers. It is a never ending process to take domain names, and establish them ...
  1 day ago

• Ready Set Bag Epipheo

  
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  A little while ago, Oren Jacob asked us to help him tell the story of how he used social media to promote his new film, Ready, Set, Bag! The efforts he and others have made to spread the word about their small film have paved the way for a whole new set of marketing techniques for indie films. Our challenge: Now that ...
  1 day ago

• QR Guinness – Genius!

  
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  Here’s a great example of multi-faceted social media marketing: This pint glass has a QR code printed on one side, and when you scan it, the glass “checks you in to Foursquare, tweets about your pint and/or updates your Facebook status.” The finishing touch? The QR code doesn’t show unless you use ...
  1 day ago

• How To Create Facebook Interest Lists (And Why This Is Another Brand-Building Tool!)

  
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  Public Facebook Lists Let You Recommend Pages, Subscriptions & People! (Be Sure To Include Yourself!) Facebook now has two types of lists… private lists and public lists! Okay, that’s a big amount of generalization, but I think it will help you understand not only the differences but where ...
  1 day ago

• Why Tomorrow...is so Yesterday

  
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  We live in a world where tomorrow is...well, its so, well... yesterday in terms of the world of business and   social marketing ! The business world is dynamic....except for businesses themselves...let me explain. We live in a real time world, our consumers, our employees all live in a world of real time data ...
  2 days ago

• Get To 1st Base (and beyond) With Your Social Marketing & PR

  
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     What are marketing and PR “wins” worth?     It depends. What does it depend on? Readership, reach and influence.     We’ll explain using baseball terms.     A bylined article placement in a prominent trade magazine read by your customers would be a grand slam. The magazine has big reach and ...
  2 days ago

• How to take advantage of local social trends

  
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  The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isnt enough. Brands need to know how to spot trends and what to do in that space.
  2 days ago

• Oracle buys Vitrue to hone social marketing chops

  
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  Just when you thought Oracle might be done buying stuff, it buys something else. Today the database giant said  it is purchasing Vitrue , a specialist in social marketing services. Terms were not disclosed. The statement announcing the proposed acquisition touts the usual cloud and SaaS checkmark items. According to ...
  3 days ago

• Social Metrics: Sell to the Mind? Impossible.

  
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  Newsflash: Just in case you haven’t heard, social marketing isnt nearly likes, shares and mentions any longer. The methods that brands promote and engage via social networking is changing and they are the methods to measure key metrics and ROI—and with ever better tools available on the market, it’s getting ...
  3 days ago

• Several Perks Of Social Marketing Processes

  
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  People that own and operate a website are usually faced with unique challenges and tools available for growth. This is a form of business ownership that allows the owner to market their products and services to consumers on a global scale which increases their chances for profit. Anyone that is contemplating this ...
  3 days ago

• Gain instant Facebook Fans in-store with the Like Machine

  
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  A Florida entrepreneur has come up with a way of enabling customers that visit your store or restaurant to Like your Facebook Page, even if theyre not armed with a smartphone or tablet. I caught up with Will Damhuis to see if businesses like his Like Machine.
  3 days ago

• Why gaming keeps growing in the US

  
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  It is no secret that more American are spending more time playing games. But did you ever wonder why? MocoSpace did, and according to a new infographic from the company, gamers continue to game...to kill time.
  3 days ago

• How Educators Are Using Social Networking Sites

  
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  There seems to be a growing trend in the world of education, to integrate social networking sites for example Facebook to the all round learning experience. Last year, the United States Department of Education introduced a formal pitch within their National Educational Technology Plan to “make use of the learning ...
  3 days ago

• Ferrari Testarossa–Video Test Drive with Chris Moran

  
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  Ferrari Testarossa--Automotive Media Group Test Drive and Video Walk Around Review 2011 In 1982 Pininfarina was commissioned to style a 12-cylinder Ferrari with radiators in the flanks like a racing car, GT-level luggage and storage space, extreme comfort, and performance to top the road-car line of the worlds premier ...
  3 days ago

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