social

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The term social refers to that which is characterized by interactivity and gregarious behavior. Organisms that live collectively in groups are considered social beings. When applied to complex human societies, the term social lends itself to a variety of meanings, but will usually encompass government policies that apply resources in matters of public interest, such as infrastructure, social security, education, and so on.


Social media refers to web based technologies that enable complex forms of interactivity between users, such as interactive dialogue and the sharing of user generated content. Due to their increasing popularity and widespread accessibility of Internet, social media applications have revolutionized the way individuals, organizations and communities interact with each other. Consequently, website owners may use social media sites to gain online traffic or popularity. Social media marketing is usually centered on gaining public attention and encouraging users to talk about and share specific content in their own online communities.

Cell phone usage has also become a benefit to social media marketing, in that it allows people to post and repost comments made about a product that is being promoted. In a sense, social media websites act as a modern version of "word of mouth", whereby potential buyers can find out about a product from others within their online network of friends. Through social media websites, companies can keep in touch with their clients, as well as launch promotional campaigns that can increase a company's popularity even further.

Micro-blogging sites like Twitter allow companies to promote products on an individual level. Thanks to the character limit of tweets, companies can provide short presentations of their products that potential buyers are much more likely to read. Detailed, profile-based social networking websites allow for a broader advertising strategy, where companies can post images, videos, and longer descriptions for their products. Consequently, people can "like" their content and help popularize the product.

Blogs enable companies to provide very detailed descriptions of their products, as well as tips, advice and "behind the scenes" information that buyers may otherwise not be aware of. Blogs can also be updated frequently by connecting them to other social media platforms.

You'll find bloggers talking about social marketing at sites like The Twitter Blog.

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Look up Offsite Link "social" at The Free Dictionary

Original Technorati articles tagged “social”

Latest blogosphere posts tagged “social”
 

  • where in the world is zuckernozzle?


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    My, my, how things can change in less than a week. Was it only a few days ago when everyone was wishing they could get hold of a “Back To The Future Delorean ,” so they could zoom back in time in order to get in on some of that steaming hot Facebook IPO action everyone was pimping like fucking crazy? Now that ...
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  • Kids and Social Media


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    Social media and social networking websites have become increasingly popular over the past decade and it doesn’t seem to be fading out anytime soon.  Social networks were highly used by high school and college aged kids.  Then the fad grew to be used by adults and even senior citizens.  With the growth in ...
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  • Read “Rules of the Hunt” a…


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  • Dating And Drinks Dominate Adolescent Behavior


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    Knowing the nature, behavior, attachment to a partner, can be done via a date. However, on the other hand, a date can also support risky behavior. Little research has examined several levels of substance abuse in young adult romantic relationships. “Mate selection is based on a few variables, such as the ...
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  • Weekend Favs May Twenty Six: M…


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    Weekend Favs May Twenty Six: My weekend blog post routine includes posting links to a handful of tools or great … http://t.co/AbEmQlLS
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  • Hundreds of words to avoid using online if you don’t want the government spying on you


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    DANIEL MILLER UK Daily Mail May 26, 2012 The Department of Homeland Security has been forced to release a list of keywords and phrases it uses to monitor social networking sites and online media for signs of terrorist or other threats against the U.S. The intriguing the list includes obvious choices such as ...
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  • 13 Million Facebook Users Aren’t Aware Of Privacy Settings


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    Privacy on Facebook is a big deal, so it sort of makes you wonder why 13 million users in the US are either totally oblivious to Facebook’s privacy controls or use them minimally at best. With all the security breaches at Facebook from time to time, you’d think that 13 million people would take the time to shore ...
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  • Germany Considering Use of Force to Ensure Control Over Athens


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    On the Relevance of Democracy 2012/05/21 ATHENS/BERLIN (Own report) – In the run-up to new elections in Greece, the German elite is discussing various scenarios involving the use of force to ensure control over Athens, including the establishment of a … Continue reading →
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  • Thought Leaders in Mobile and …


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    Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 4): SM: Fro… http://t.co/yJZvcxuf
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  • 1000 REAL SWEDISH Twitter Followers by TP116


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    need: 1000 REAL SWEDISH Twitter Followers No Blackhat / Grey Hat methods to be used White hat methods only All fans and followers must be real people and following a minimum of 150 on twitter MUST ONLY BE FROM SWEDEN!… (Budget: $30-$250 USD, Jobs: Facebook, Internet Marketing, Marketing, Social Networking, Twitter) ...
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  • Social Media for my website – oDesk


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    Hi I’m looking for marketing expert who can help to promote my website thru social media. I launched my website 2 month ago and currently don’t have any social media accounts. So here is what I need: 1. Marketing strategy plan 2. Create and manage Facebook/Twiter accounts 3. Create and manage Blog 4. Help with ...
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  • Is Guest Blogging Better Than Using Other Traffic Methods?


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    How does guest blog posting stack up to other traffic-generating methods? Which is better in terms of results to effort? Which methods are more likely to bring in targeted traffic ? Which ones make the most sense for your business? Well let’s take a look! Guest Blogging Versus PPC Guest blogging ...
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  • Samsung Introduces Dual-Sim Galaxy Ace DUOS Android Smartphone


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    Samsung has unveiled their latest addition to the Android-powered smartphones, Samsung Galaxy Ace DUOS. This smartphone is  a little bit different from other Samsung smartphones, mostly because its capable of handling two SIM cards simultaneously. Galaxy Ace DUOS also comes packed with lots of cool features ...
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  • Judge Napolitano At His Best


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  • Facebook Camera App: This Week in Social Media


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    Welcome to our weekly edition of what’s hot in social media news . To help you stay up-to-date with social media , here are some of the news items that caught our attention. What’s New This Week? Facebook Releases Camera : The new Camera Facebook app has similar features to Instagram which was recently ...
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  • Thought Leaders in Mobile and Social: Bernardo de Albergaria and Tommy Ahlers of Citrix Online (Part 4)


    Sramana Mitra on Strategy — Authority Authority: 433
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  • Ambient video and the changing face of communication


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    This past week I wrote about Skype competitor OoVoo, which launched a new Facebook 12-way video chat app along with updateds to many of its other apps. While the Facebook app was the headline, what really stood out to me was my conversation with OoVoo chairman Robert Jackman. Jackman told me that OoVoo’s mostly ...
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  • How to DELETE and turn off GOOGLE search HISTORY from Google’s web servers, new privacy policy


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  • Propinquity and Social Distance


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    5 hours ago

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