csr

CSR stands for corporate social responsibility. Proper CSR is a conscious attempt by corporations to act ethically. CSR has also become a marketing advantage. Businesses can promote their ethical approach to employees, the environment, human rights, fair trade, honest marketing, ethical selling, community involvement, and policy transparency.

CSR might also be abused by enacting ethical policies without actual intention for the sake of liability, marketing, or to appear within compliance. A notable example of this is Enron’s seventy-five page code of ethics.

Evidence indicates that consumers are willing to pay more for items and services believed to be ethically produced. One study even indicates that consumers punish unethical business. There are many blogs that discuss various aspects of CSR.

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Original Technorati articles tagged “csr”

• in Green
  Cadbury Goes Fair Trade in Canada: It's a Start
  Cadbury has recently switched to Fair Trade chocolate for their Dairy Milk line in Canada, but do they really mean it?
  by ashancock / on Sep 24, 2010
• in Business
  Chase Giving Contest Keeps On Rolling Despite Critics
  Despite the protests against its initial attempt, Chase Bank decides to continue its crowd-sourced philanthropy initiative.
  by scottyhendo / on Jul 12, 2010

Latest blogosphere posts tagged “csr”

 

• Customer Support Representative- Walk in Freshers today, 23rd, 24th May 2012

  
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  Customer Support Representative Qualification: Any Graduate Exp: 0-1yr Job Description: Hiring for outbound process Good communication skills. Should be fluent in English, Kannada or English, Hindi Work Location: Bengaluru/Bangalore Company Name: Concentrix BPO Private Limited Walk in Date: 23rd, 24th May 2012 ...
  3 days ago

• In-Store Activation

  
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  Love an in-store-to-social/digital marketing campaign done right. Take Subway‘s partnership/CSR (corporate social responsibility) initiative with Diet Coke’s The Heart Truth for example. Whilst enjoying a healthy (I hope) sandwich option at Subway for lunch, grab a Diet Coke too, and … Continue reading →
  3 days ago

• The Economist Comes Around on CSR

  
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  Corporate social responsibility programs are evolving from empty phrases and becoming a little less flaky, says The Economist . Read the full story (sub reqd) | Subscribe to ODwyers
  3 days ago

• What’s next for Intel’s new Corporate Responsibility Report? More “Snackable” and “Bite-sized” CSR bits

  
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  This past Thursday, we released Intel’s latest corporate responsibility report at our annual stockholder meeting . Fast forward three days, and I am sitting in a hotel in Quito, Ecuador getting ready for the start of the CSR Americas conference with two of my Intel colleagues from Argentina and Brazil.  We ...
  3 days ago

• Kimberly-Clark Sustainability Report: 99.9% of Virgin Fiber From Certified Sources

  
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  Kimberly-Clark, the company behind Kleenex, Scott and Huggies, has made significant progress on some of its 2015 sustainability goals, including aiming to source 100 percent of its virgin wood fiber from certified suppliers and achieving zero-waste-to-landfill status, according to the company’s 2011 sustainability ...
  3 days ago

• I made Sunil pass Class X Exam

  
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  Although poverty and illiteracy destroy many a dreams before one can even hope to achieve them, there are certain individuals in our society who continue to serve underprivileged children. This is a story of 13-year-old Sunil, who works as a servant in the house of Dr. Bharti Sankhla in Bikaner. Sunil was brought ...
  3 days ago

• Ford Kick-starts ‘Operation Goodwill’

  
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  We understand that life is extremely demanding and there are enough pressures to deal with to take notice of what is going on in the world! But thanks to some generous souls who have been contributing immensely to our society and making every effort to make this world happier, cleaner and a better place to [...]
  3 days ago

• Hidden Shoal Free Label Sampler Album Vol 7

  
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  Hidden Shoal Recordings is proud to announce the release of Triangulating Nature , volume 7 in their free sampler album series, released as part of the label’s sixth birthday celebrations. The album is available for free download from the Hidden Shoal Store . Triangulating Nature brings together 12 singles ...
  3 days ago

• Video Interview: Where Does My Stuff Come From?

  
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  In this interview, Sourcemap founder Leonardo Bonanni shares his quest to shed light on supply chains and to make them more sustainable.
  5 days ago

• Gucci: Sustainable Luxury at its Finest

  
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  Gucci, one of the world’s most iconic Italian brands, is changing the face of fashion by showing us that luxury does not have to come at the expense of people and planet. Today I catch up with Rossella Ravagli, Gucci’s Corporate Social and Environmental Responsibility Manager, who dishes the latest on sustainable ...
  5 days ago

• Corporate Volunteering in China

  
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  Last week, I was asked to speak at the British CHamber of Commerce about corporate volunteering in China. Specifically, how can firms develop a program that has a long term benefit to the community. I was encouraged to see between 30-35 firms in attendance, and my counterpart, Roy Zhang from Abbott, and I spent about ...
  5 days ago

• 5 Reasons Why Apple’s CSR Strategy Doesn’t Work

  
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  Last week in a very interesting article on HBR Blog, Prof. Gregory Unruh of Harvard offered the explanation that Apple has a reactive CSR strategy, which he described as the "Little Dutch Boy" Strategy. In other words, Apple bothers to act only when there’s a complaint or protest against the company, hoping like the ...
  1 week ago

• Chevron’s 2011 CSR Report Provides a (Too) Rosy Picture of the Company

  
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  Few years ago a CSR report released by an oil company sounded like an oxymoron. Even later on when these reports have become more common, it still looked to many people as a greenwashing attempt. After all, can a company really show it cares about the environment and stakeholders when its core business is oil ...
  1 week ago

• Effective Strategies for Managing Your Employee Volunteer Programs: 9 Steps to Success

  
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  Volunteer engagements enable your employees to go out in the community, represent your brand, build relationships, and strengthen communities by sharing their skills and passions. Particularly in these difficult times, where the news is dominated by troubling stories, there is perhaps no better way to enhance your ...
  1 week ago

• #BEASPORT – A Social Media Campaign That Can Make A Difference

  
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  Social Media can help make a difference to lives of people and a new social media campaign by a collective of popular Indian companies ranging from Shersingh.com to Cleartrip has hit upon an innovative way to leverage the popularity and reach of Indian sports and style icons to help underprivileged kids around the ...
  2 weeks ago

• 7 Signs You’ve Got a Great CSR Report

  
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  There are plenty of signs that you have a lousy CSR report. Bloggers (including us!) might tell you, and if they dont, you can take any radio silence that comes after your report launch as a sign that it was not as groundbreaking as it could have been.But how do you know when youve got a successful report?
  2 weeks ago

• Newsflash: Being a Good Corporate Citizen is Good Business

  
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  Youve probably heard it a thousand times before: corporate sustainability is not only good for the planet but it is good for a companys bottom line. But we can make those claims until we are blue in the face and it wouldnt mean anything unless there was some strong evidence to back them up. Well, now there is. A new ...
  2 weeks ago

• Safeway, Whole Foods Top Greenpeace Seafood Ratings

  
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  Safeway and Whole Foods tops the list of Greenpeaces rating of sustainable seafood retailers.
  2 weeks ago

• Warren Buffett attacks US Super PACS as billionaire gets political

  
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  Warren Buffett has attacked rules that allow US companies and wealthy individuals to make unlimited and sometimes anonymous contributions to election campaigns, arguing the US has "enough of a push to plutocracy" already. The Telegraph , by  Richard Blackden , Nebraska, 06 May 2012 ...
  2 weeks ago

• Social Innovation and the Art of Storytelling

  
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  As leader of Dell’s global giving efforts, I see the many ways our team members, technology and funding help bring the dreams of others to life. We support nonprofits in countries around the world: bringing technology access to students, supporting young social entrepreneurs, accelerating cancer treatment for ...
  3 weeks ago

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