cause marketing

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Original Technorati articles tagged “cause marketing”

• in Business
  Western Union Revives Singing Telegram
  History repeats itself with a modern twist
  by theconradhall / on Dec 1, 2011
• in Finance
  Five Tips For Internet Startup Investors
  Successfully Investing In Internet Startups Requires A "Nobody Knows Nothing" Approach
  by ScentTrail / on Aug 13, 2011
• in Social Media
  Hope, Heroes and Startups: Social Media Marketing
  Social Networks Are Creating A New Altruism.
  by ScentTrail / on Jun 21, 2011

Latest blogosphere posts tagged “cause marketing”

 

• #SOCIALNETWORKS: LinkedIn’s Value As Networking Platform Far Bigger Than Mere Numbers

  
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  Whether they put skin in the game or not, everyone has been watching the Facebook IPO for the last week or so. The stock has only fallen from its $38-a-share launch, and though its price seems to have stabilized around $32 in the last day or so, the company is being sued over ‘selective disclosure’ of its ...
  1 day ago

• Rethinking Strategy through Storyboards and Cognitive Maps

  
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  Image by Wild Olive In today’s networked media environment, marketing strategists find weaknesses in linear approaches to selecting campaign tactics. Break that strategy planning process by integrating best practices from web site user experience (UX) design with storyboards and cognitive maps. Today, most marketers ...
  3 days ago

• When to End a Cause Marketing Relationship

  
  Cause Marketing — Authority: 109
  Normally, when it comes to cause marketing longer relationships are better for sponsor and charity alike. Think Rolling Stones and U2 not one-hit-wonder bands like Fountains of Wayne or Los Lonely Boys. That’s because cause marketing is a form of co-branding and like any branding endeavor it takes years to for ...
  3 days ago

• #ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

  
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  Sometimes being close really means missing by quite a bit Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. Like a long fly ball to the 385-foot alley of a ball park that falls in to be caught at 382 feet, the charity can be excited at what seems to be about to ...
  4 days ago

• #ADVOCACY: When A Clever Concept Just Misses, It Misses By A Lot

  
  — Authority:
  Sometimes being close really means missing by quite a bit Sometimes a nonprofit’s campaign can include a fine idea that, alas, doesn’t quite get it right. Like a long fly ball to the 385-foot alley of a ball park that falls in to be caught at 382 feet, the charity can be excited at what seems to be about to ...
  4 days ago

• Share Our Strength, Shake Shack Team Up for Pinup Program

  
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  If I’m The Pinup King , this program between Share Our Strength and  Shake Shack is fit for one! The two have teamed up for a cause marketing pinup program called the Great American Shake Sale at ten Shake Shack locations on the East coast. This modern roadside burger stand is committed to raising at least ...
  4 days ago

• The 4 Challenges of Cause Marketing

  
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  Want to be my guest at the Cause Marketing Forum this May 30-31 in Chicago? The best comment wins a free registration worth $1,045.00 for a business or $795 for a nonprofit, compliments of Razoo (also cross-posted on Inspiring Generosity). A decision will be made tomorrow morning based on comments on both blogs. ...
  4 days ago

• #HOWTO: Get Guidance From Google On Simple SEO Success

  
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  Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your ...
  3 weeks ago

• #HOWTO: Get Guidance From Google On Simple SEO Success

  
  — Authority:
  Is your site worth searching for? Search Engine Optimization (SEO) is a social media buzzword: gotta have it, gotta work at it, gotta pack it in to your website or blog! And it is true that SEO needs to be a part of your nonprofit’s online and outreach strategies. Why develop a new site or even update your ...
  3 weeks ago

• CauseTalk Radio Ep10: Atlantic BT Talks Mobile, Nonprofit and $25k Contest

  
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  [Audio clip: view full post to listen] In this episode of  CauseTalk Radio , Megan and I talk to Tonia Zampieri , Mobile Strategist, Atlantic BT about how mobile technology is changing nonprofit communications and cause marketing partnerships. We discuss having separate mobile strategies for smartphones and ...
  3 weeks ago

• Marketing 101 with Mint Juleps and the #KYDerby

  
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  THE BOOZE BIN By Emily Valentine ( @ebvalentine ) This weekend, horse-lovers, sports fans and socialites around the world will gather to watch the 138 th running of the Kentucky Derby . Which horse will win is anybody’s bet, but one thing is for certain – a massive number of mint juleps will be consumed. ...
  3 weeks ago

• New Facebook Tool Has the Power to Save Lives

  
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  Photo credit: Rick Rowell/ABC If you caught GMA this morning , you saw Facebook CEO Mark Zuckerberg not only give a rare television interview, but announce a new initiative that was designed to save lives. In honor Donate Life Month , Facebook has enabled their 900+ million users to share their organ donor ...
  3 weeks ago

• Can your business benefit from cause marketing?

  
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  Blake Mycoskie may not be the first entrepreneur to embrace cause marketing, but he sure understands what it’s all about. In today’s crowded and cluttered marketplace, Mycoskie has built passion for a cause into the heart of his business plan. … Continue reading →
  3 weeks ago

• As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

  
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  Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.
  3 weeks ago

• As Earth Month Winds Down, Honest Tea Recycles Old Facebook Posts

  
  — Authority:
  Last week Honest Tea launched a Facebook app that may just encourage you and your peers to recycle in a partnership with Recyclebank.
  3 weeks ago

• Five Years of Social Purpose and Cause Marketing

  
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  Consumers are still recommending, promoting, and switching brands based on their affiliation with a cause. So says Edelman’s 2012 goodpurpose study. The study, now in its fifth year, explores consumer attitudes around social purpose, including their commitment to specific societal issues and their expectations of ...
  4 weeks ago

• CauseTalk Radio Ep09: March of Dimes Stakes Claim to Cause Marketing with IMBORNTO

  
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  [Audio clip: view full post to listen] Don’t Miss an Episode! Subscribe to Cause Talk Radio in iTunes In this episode of CauseTalk Radio , Megan and I talk to Chad Royal Pascoe , Vice President, National Strategic Alliances, March of Dimes about its new cause marketing platform Imbornto  (I’m Born ...
  4 weeks ago

• Making People Cry Isn’t a Good Nonprofit Mobile Strategy

  
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  I write a lot about the important role emotion plays in cause marketing . If you don’t lead with emotion, you’re toast. I also talk a lot about mobile technology, which will be a key driver of cause marketing in the years ahead. But here’s the rub: emotion and smartphones may not be a good mix. That’s my ...
  4 weeks ago

• Fresh Ideas And Cold Feet

  
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  I love this article by Ken Burnett on ‘failed’ tests: The tester’s dilemma: to go on, or give up? Technically speaking, only one of his examples was actually ever put to the test in the market … in the other cases, somebody got cold feet before the concept got to that stage. He uses the Wright brothers ...
  4 weeks ago

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