The Evolution of Twitter as a Night Club
Have you been on Twitter lately? Doesn't it remind you of a crowded night club? Well, if you weren't using the service back in the early days, maybe you don't think so. But for those of us who have been using it since the SMS (that's text messaging) days, it feels like "Night at the Roxy."
Let me explain.
When Twitter launched, it was this obscure service that seemed like a random bunch of 140 character rumblings from people you didn't know. It literally felt like you were talking to an empty room, not knowing what to expect.
All of a sudden, while the room was still empty, people started talking back to you. They were sending short messages, but sending them to you via SMS.
Eventually, users figured out that it was less about "what you were doing" and more about "what do you want to share and talk about."
So, the single, empty room wasn't going to cut it anymore. You needed room to meet people and chat.
As a result, Twitter became similar to a small night club — very dark, mysterious, yet buzzing. You just knew that this was the place to be and it was going to be a heckuva experience.
People would linger around, Tweeting, meeting people, chatting it up until the wee hours of the night/morning. It continued on and on and on. The more people that were Tweeting, the more people realized that there was something special going on. Because of that, those people told their friends about this great new indie club called Twitter.
Word started to spread and the club needed to hire security professionals. Folks with bad intentions were trying to get into the club, spreading rumors (spam) and other bad stuff that the club goers didn't want. However, since word was spreading the need for a bigger space became a big issue. Additionally, other clubs tried to open but really never took off (Pownce, Jaiku, etc.)
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