Manage and Grow Your Business Socially with Objective Marketer
When you’re a part of the social network, there’s a fine line between tweeting or posting updates and coming across like a hype-happy spammer. Enter Objective Marketer, a web-based service that works with Twitter, Facebook, Ping.fm and YouTube to make it easy to manage your brand while spacing out your messages and keeping the look and feel of your social sites and landing pages consistent.
Schedule, Segment Users and More
Objective Marketer does for social marketing what sequential autoresponders have done for email. Not only does it allow you to schedule tweets and posts, but also assign users based on demographics. Objective Marketer also integrates with your existing Google Analytics accounts, so you can easily see the ROI for different campaigns you run.
Create Dynamic Landing Pages with a Web-Based Media Library
Perhaps one of the coolest features of Objective Marketer isn’t any of these things, but rather the concept that it creates landing pages on-the-fly, which you can then populate with interactive content such as surveys and video – all from an online media library that stores your company assets in easy to access folders, so there’s no waiting for ads, creatives or setup. You can also share assets across multiple campaigns and brands, so if you’ve got an exciting new video to share – it’s done in just a few clicks through the web-based interface.
Flexible Enough for Fan Pages and Mashups
In addition to Agency and Enterprise use, Objective Marketer is also an easy and efficient way to create a Facebook fan page app, or do a website mashup for an event. Currently there’s no pricing available on the site (you have to email them for specifics), but it’s worth looking into if you’re interested in focusing more of your energy on getting campaigns out there and not wasting time with all the technical background details!
For more info, visit www.objectivemarketer.com
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