Hot Over Facebook Events with HotList

Author: Don Martelli
Published: September 20, 2010 at 5:07 pm
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What do you get when you mix location-based services with Facebook events?

Well, whatever it is, it's hot...as in HotList, a location-based social event discovery app for the web and iPhone which allows users to find every public Facebook event happening nearby or anywhere in the world.

Users are able to check out events happening in a given area that's on top of a Google map. The events are sorted by friends attending and total attendance.

The HotList focuses on planning your next social event, as opposed to focusing on checkins or showing what your friends have done in the past.

The company was founded by New York University students Chris Mirabile and Gianna Martire in 2008 and it won the NYU Stern Business Plan Competition. It is not operating out of the NYU Poly Incubator.The company raised $800K and launched a private beta in the fall of 2009.

Currently the HotList has 200,000 active users, which according to the Inside Facebook blog, are predominantly 20-30 year olds in US metro areas.

Inside Facebook reports that the HotList "now indexes 2.95 million upcoming events, over 1 million venues, and the plans of over 50 million Facebook users. The company is working on growing its audience and improving its user experience, but does not yet have a revenue model."

 
 

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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