"Exercise 24" Aims to Be First Ever Tsunami and Earthquake Drill... Online
Social media consultancy firm BuzzMgr has kicked off a two-day tsunami and earthquake drill today. It is the first such drill to ever take place entirely online, relying on the power of social media and word of mouth to see just how fast news of the "disaster" can spread.
Dubbed "Exercise 24", the project is described on the BuzzMgr website as:
This virtual exercise is intended to test in part, the willingness & ability of disaster relief organizations to use social media to speed response & recovery. You can help. Exercise 24 begins virtually with a major earthquake in Southern California and extends into Mexico. Share information but please avoid public alarm by prominently including #X24 Test: Not Real event and provide the link to this information.
No doubt this will be an interesting test. Follow @Exercise24 and the #X24 hashtag on Twitter to keep track of it, and read more about the project on the Exercise 24 website.
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