Blog Focus: Facebook Share Gets Share-ier
The Internet is becoming both bigger and more interconnected all the time. One of the implications of this for bloggers is that it’s becoming increasingly difficult to show readers that you have influence, authority, or credibility. Certainly, stating something to the effect of “I have influence, authority, or credibility” is typically not an effective way to do this.
So particularly for bloggers who are not household bloggy names, what do you do? Facebook is looking to meet this need with the extension of its Facebook share tool. So now not only can you allow your content to be shared on Facebook, but you can show the number of times that each post has been shared back on your own blog.
Here’s what the blogosphere is saying:
• Stay N’ Alive: Today Facebook launched a nifty little tool enabling website owners and bloggers to allow their users to better share and track their content on Facebook. The new tool provides a piece of HTML and javascript that renders a little “Share” button. When clicked, the post is tracked by Facebook, the number of shares is shown, and via an API comments, likes, shares, and more can be tracked across all of Facebook for items shared via that button. Today I’m going to add to that by providing a Wordpress plugin.
• ReadWriteWeb: While the cosmetic change is a nice feature for end users, the real news here is the analytics on the back end. Content creators and site owners can access the data associated with each shared item, including how often users share the link, how often they "like" shared content, how often they comment on the shared content on Facebook, and how often users click through from the shared item on Facebook to the original website.
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