What To Do When a Gift Store Buyer Will Not Buy Your Products
As a professional crafter and producer, you are receiving some good response to your products at craft fairs and shows. The next step is to sell your craft to a gift shop. But what if the gift buyer is not interested in adding your product to their inventory? Try some of all of the following steps:
• Ask for feedback from the gift store buyers as to what would make your product work in their store. You might be surprised at the advice you may receive that can help improve the saleability of your product!
• Ask the gift store buyer if there is another shop in the area that she could recommend for placing your product. Just because it did not work for one shop does not mean it would not work in another shop in the same town or area.
• And last, by not least, there are several types of craft shops, craft co-ops, or craft markets on the internet that would LOVE to feature your products (but that is a whole different topic that we can address at another time!)
I encourage you to NOT GIVE UP after a rejection! Personally, I would be embarrassed to tell you how many “NOs” I received before selling my first product to a gift shop owner! Each time I was rejected, I was able to find out a bit more on how to improve my line, my presentation or my approach to the different gift shops. Early in my sales training, I was told to expect between 5 to 10 rejections before getting a YES! Good advice to remember when visiting gift buyers with your first products!
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