Social Media Trends and Apps Drive Small Biz Holiday Prospects
It's that time of year! Holiday shoppers delight in last minute generosity. Finding those exceptional souls with available cash reserves and a positive outlook for prosperity in 2012, is as easy as logging in, and turning up the visibility.
Here are a few examples for creating a stir in your mobile business stream:
Know Your Audience
Stay involved with social media platforms. The attention you solicit from participation on sites like Facebook, Twitter, Google+, and calendaring services like OpenTable or FourSquare for locating and catching up, attract customers and offer ways to excite possibility. This time of year presumes spontaneity and begs colorful interest. Keep eyes, and finances focused on you instead of the competition by offering eye-opening incentives. Like free samples, for instance, without the required acknowledgment of purpose. Why not give the gift of full-sized inspiration to remain a loyal client? Instead of a thank you, ask for a return visit, "Please don't say thanks, just say you'll be back, and you'll bring your friends next time."
Give unique hands-on trials not offered at other times of the year, or programs such as two-for-one deals, bonus gifts with purchase or exclusive events geared toward your primary customer or user.
Know your audience, and ask for their engaged submission.
Be there, or, FourSquare!
Alert The Media - Get Mobile
Going mobile through mobile and location-based marketing keeps business active. According to IMS Research, over 420 million smartphones will sell this year alone. Many of these devices come equipped with GPS locators that monitor a user's locations. This now allows a business to speak and interact with customers at the right time, when they are nearby and open to suggestion. Mobile and location-based marketing services can potentially help to keep a business adaptable within its marketplace. These services allow marketers to provide their clients and users with discounts or deals, and can identify affiliate businesses, integrate marketing with other businesses or services, while keeping your business active and engaged. According to the Ponemon Institute, a full third of holiday shoppers plan to spend more money online than in-store in 2011, and 37% and 12%, respectively, to make gift-giving purchases via smartphone or tablet. These numbers indicate better likelihood for attracting attention through internet and mobility marketing.
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