Feature: In The Spotlight

Small Biz Spotlight: Slide to Play

Author: Don Martelli
Published: March 06, 2010 at 7:12 am
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The market for mobile devices is busting at the seams. With the popularity of the iPhone and other popular handhelds, comes a slew of market opportunities that puts small businesses on the same level as big businesses.

In the mobile world, it's all about speed to market, knowledge of trends and the know-how to develop apps that consumers love. A segment of the mobile business that is hotter than hot is gaming and one of the more popular authorities on the space is Slide to Play.

The main goal of Slide to Play is to help consumers choose which games to buy, to get them hyped about upcoming titles, and to provide a venue to discuss all things related to iPhone gaming, from technical details to hints and tricks.

To prove that it's not just a flash in the pan, Slide To Play is a founding member of the Organization of App Testing Standards, an organization dedicated to improving the editorial ethics and standards in the emerging world of iPhone application and game review sites.

Recently, Technorati sat down with Tim Rattray, Assistant Editor and Andrew Podolsky, Editor-in-Chief, to chat about mobile gaming and upcoming trends.

TR: What are some of the trends in mobile gaming that will be emerging in the next six months to a year?

Tim Rattray: One trend that has been continually growing, especially on the iPhone, is online multiplayer. In particular, we are starting to see a lot of talk of MMOs built specifically for the platform. For example, Com2Us’ upcoming IMO will allow players to work together and against each other in a wide-open world.

Cross-platform multiplayer is also becoming a big deal. Not all mobile gamers have an iPhone, but lifting the device restriction so you can play against your friends is important to broaden the appeal of mobile gaming. Homerun Battle 3D, an online head-to-head homerun derby game also from Com2Us, was recently ported to the Android OS with the ability to play against iPhone gamers.

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Article Author: Don Martelli

Known on the social web as “BigGuyD,” Don Martelli is just a dad, moonlighting as a digital marketer, photog and civilian journalist. He's the executive editor for Technorati. Connect with him at www.donmartelli.com.

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