How to Remain Flexible and Exude Confidence at the Same Time - Page 2
One of the gray areas might involve how much detail a business owner wants to go into on his/her company website. Some small business owners have a difficult time honing in on their exact offerings and in keeping their content to a minimum. There is so much they want to say but the harsh reality is that even though they might want to “say” it, most people don’t want to read it. This is where the ability to “read” your client comes into play and where you need to show confidence while remaining flexible.
Explain to your client the reasons behind your suggested strategy and back it up with substantive and clearly understandable reasons. Show them that you know what you are talking about. Using the website copywriting consultant example again, your client might want to go into much more detail than you think is necessary or even advisable. Be flexible and work with your client. A suggestion for a copywriting consultant whose client wants to go into a lot of detail is to offer an alternative. They can keep the main page content brief and include a “read more” option where they can use that detailed information for those who are interested in reading further. In my experience, this technique has been successful.
Remember, your client hired you because you have expertise that they don’t have. Be sure to show your confidence to your clients but also remember to be flexible when and if the situation calls for it.
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