Business Accelerator Program Helps Small Businesses Succeed
An entrepreneur starting a small business today is taking a gamble. According to the Small Business Administration, 50 percent of all businesses fail within the first five years. But the help of a business expert can mean the difference between small business failure and small business success - 90 percent of successful small businesses reported they sought out expert help, according to a Dunn & Bradstreet study.
American Family Insurance understands the difficulties small business owners face and has created a program to help them succeed. The free, award winning Business Accelerator Program offers business owners the opportunity to learn from nationally recognized business experts and provides them valuable tools and strategies to implement in their business immediately.
"Entrepreneurs face new challenges every day: overdue payments, materials that don't arrive on time, employees who don't show up for work, etc. It's easy to feel daunted and become paralyzed," said Bob Wright, Wright Business Institute founder and Business Accelerator career coach. "Often, just taking one small step in the right direction will get things moving again. The Business Accelerator program is a great step that provides small businesses the tools to make those little changes."
American Family Insurance and the Business Accelerator coaches developed tips small business owners can implement today.
Some of the tips include:
Target your Audience – It's tempting to try a little bit of every type of advertising that's offered to you. But with limited budgets, entrepreneurs end up with a tiny presence in each. Instead, select a few mediums that really reach your target audience. This approach gives small business owners a better opportunity to affordably establish a presence by increasing message frequency and using larger visuals.
Set Goals – What is your higher purpose for being a small business owner? What matters most to you? Write down your answers and keep them close at hand. Share them with your business partners, allies, and friends. Remind yourself of them when you pick up the phone, when you face rejection, when you squeeze in another sales dial on the way to pick up the kids.
Build your Network of Allies – Friends may support us when things are going well or when they completely agree with everything we are doing, but real allies stick with us through it all. Build your network of allies and surround yourself with those who make you continue to strive to be better.
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