Discount or Die? Marketing Services in an ocean of hungry piranhas - Page 2
Now we see the opposite. The tables have turned. Businesses are now discounting for survival. They are dropping their prices on tenders in a desperate effort to pull the work through the door at the expense of the hungry fish next to him. It is survival of the piranha pond at its finest, right when we thought things would, and should be better for our economy.
Companies are putting more effort into their tenders and submissions than I have seen in years. Cut and paste is certainly unsuitable and completely fails the client’s extensive selection criteria that is leveraging the opportunity to drive standards of delivery higher and prices lower across all services. Customer relationships are now critical. More critical than ever. Projects are won through relationships. Prices are offered at the right level by the service provider with the right relationship, through connections who want to work together. It is not collusion, it’s just business.
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