Corporate Blogging Starts at Home - Page 2
Before I had any of the other corporate blogs I’ve worked on I had my personal blog. Not only did it help me learn the basics (and some tricks along the way), but it’s become a great test bed. I played with Twitter integrations, the WordPress reblog feature and tag clouds on my personal blog before making decisions about these features (and others) on the corporate blogs I’ve managed.
Seeing how a particular plugin or design element can play out over time can make a profound difference in how you move forward, especially since you can act from a position of knowledge instead of waiting to see how decisions work out once they’re live.
Know something about your new corporate blog before you launch it. Start and maintain a personal blog, even if you don’t update it regularly. The insights you gain will help your company with its early steps into social media marketing, and you’ll have more confidence in every step you take.
Follow Technorati