Corporate Blogging Starts at Home
Either you’ve been tasked with starting your company’s blog, or you just think it’s a good idea. Now what?
Unless you’ve already dipped a toe in the blogging pond, the entire experience can seem overwhelming. Since any corporate marketing initiative comes with a lead time – consisting of everything from design and development to legal approvals – the best first step is to start a blog of your own. As your company is going through the necessary machinations, you can take the time to get a feel for what blogging is.
This may seem like a big step, but it’s actually rather tame. Don’t spend too much time planning (or worrying about what you’ll write). Just head over to WordPress, register and look around.
While approval processes and messaging are being negotiated, you can discover what it takes to write, post an image, embed a video and publish a blog post. You’ll learn what the various buttons do, how to make the most of the different features available and generally become more comfortable with the technology involved in blogging.
Though you may find you enjoy blogging while embarking on this pre-corporate experiment, what’s more important is that you’ll demystify the process for yourself. You won’t have to guess as to how bloggers come up with ideas or turn raw text into posts that the entire world can read – you’ll actually be doing it. The magic will disappear, and you’ll become much, much more comfortable.
Eventually, of course, the corporate blogging initiative will be approved, your environment will be ready and you’ll graduate from the minors to the big leagues. When this happens, you won’t have to scramble to figure out how posts are scheduled or how to tag your articles effectively.
Does it work?
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