7 Tips to Get Your Business in the Sweet Spot for Growth - Page 2
TIP 5: Do you have partners and affiliates that can support and assist your growth through connection, co-operation and co-beneficial relationship into your ideal markets. Don't be selfish at this point - reciprocal partnership is a much more satisfactory working arrangement as everyone is energised from success because everyone benefits.
TIP 6: Once you've taken the good hard look, take some good hard action — identify targets, build plans to reach those ideal markets with your profile, capability and USP. Train your team, develop your tools and get yourself some deadlines for action and implementation.
TIP 7: Follow through. The biggest failing of well considered professional services marketing is the "failure to act." We all like billing hours and making money, but dont let it take your eye off building marketshare in growth markets for the future.
The last thing anyone wants is to wake up one day and find they are working in last year's dying market, struggling with a declining industry, facing change on the back foot. If this is indeed the new recovery, then take heed that there will be winners and losers. Count yourself on the winning team, and take your marketing medicine early so you can catch the biggest, juiciest worms in the unturned soil of the last 18 months of fear and disbelief.
Follow Technorati