The BizCATS Review: MIKOGO Web Conferencing
If you follow The BizCATS you know that I think web meetings are a must-have tool for any sales team. Online web meetings can be both costly and often a technical challenge that might or might not work; so it’s no surprise that sales reps might not fully utilize the potential of this tool to leverage their selling efforts.
Here’s an example: in almost every face-to-face sales call we use some sort of visual aids –- a brochure or photo, reports, document, or proposal because they’re powerful selling tools.
But in today’s cost conscious world salespeople make more and more use of the telephone to “touch” their customers and prospects and lose the “selling power” those visual aids bring them. So a really quick and easy web meeting tool that enables trouble free desktop and document sharing could potentially be a part of almost every sales call.
There are hundreds of web meeting and screen sharing programs out there but the one that gets my vote this week is Mikogo. I like it because it’s easy, always there when I need it, performs exceptionally well, and it’s free for up to 10 participants/unlimited use. Mikogo also includes a suite of capabilities typically expected with high pricetag webmeeting apps.
Set up a free account and download the “starter” software that places an icon in your systems tray. When you’re ready to start a session, click the icon and send the “join” URL to your customer. Sessions can also be prescheduled for planned sales calls. That’s pretty straightforward, but there were a number of other features that I thought made this product a winner:
- Participant Pointers – during a session, each participant has a live “pointer” that they can use to interact with the presenter. Very slick.
- All sessions can be recorded by both presenter and participants – that means if your participants want a record of the presentation they’re able to manage their own recording of it. Now that’s neat!
- Back monitor – a simple little window that lets you see exactly what your participants are viewing. That’s a handy feature since I often end up asking “Okay, are you seeing …?”
- Works for Windows and Mac users and starts up super fast.
- All the basics: remote control, switch presenter, whiteboard, file transfer, conference calling (Us and International numbers), etc.
Follow Technorati