Simplicity in Cold Call Prospecting
If there is one issue I have with sales force automation apps, like CRM, is that they don't always do enough for the sales rep who use them.
Yes there’s lots of good history information that’s valuable to the company or a new sales rep inheriting a territory or account, but on a day to day basis SFA/CRM systems ask salespeople to do a lot of data entry without a lot of immediate benefit, i.e., it doesn’t do much to help you close a deal.
As a result, I find myself always searching for a sales prospecting tool that both inside and outside sales reps would love because it actively works to them make money. And being a small businessman myself, I want something that is easy to setup, learn and use while being light on the wallet.
Recently I came across a new product called “MyKlpz” by Contact Science that’s designed to increase the efficiency of sales prospecting whether you’re an enterprise or independent sales pro.
Pronounced "my-clips", it can be a standalone tool or a front end to an existing CRM or contact management system. I’m oversimplifying for the sake of space, but essentially with MyKlpz you create a sales prospecting campaign (goals, target customers, calls per day, sales messages, follow up strategies, etc., etc.) and then the program works continuously to keep you on track.
By actively watching the results of what you’re doing it can let you know if you’re doing the right things or your campaign needs to be adjusted. The monthly cost is under $40.00 – that meets my “light on the wallet” criteria and it doesn’t take a lot of success to justify the expense.
In sales there is no ”silver bullet” to success, so it’s worthwhile to point out that no software package will ever take the place of the hard work of prospecting and the commitment to doing it.
Few salespeople, inside or outside, really like to cold call prospect even though it’s clearly one of the most necessary functions of business. If a tool like Klpz can improve results, however, then it can make prospecting a lot less painful and maybe even reduce call reluctance a bit.
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