New Study: Online Shopping and Walk-in Payment Trends
A new study by eBillme, a popular payment option online, shows that over half of all customers that shopped online and paid at a walk-in location have annual incomes of over $50,000.
The study looked at the profile of consumers that use the eBillme Walk-In payment option to shop online and pay with cash at walk-in locations.
The average retail order value of consumers that use walk-in payment locations is $251.67, significantly higher than the average order value for credit cards representing a lucrative demographic for online merchants.
Conducted in February 2010, the study is based on order, census data, and public records assembled by eBillme from a sample of consumers who shopped online and paid at walk-in locations, also looked at some of the key demographics of the customers within the sample.
Other key findings of the study included:
- Fifty-five percent have an income over $50,000, while 18 percent have an income between $50,000 and $75,000.
- Fifty-seven percent are business professionals.
- Sixty-nine percent reside in single homes.
- Sixty-two percent own their home.
- Forty-one percent are married.
- Seventy-three percent are considered underbanked or unbanked.
- Forty-nine percent used a mobile phone to order online.
- Eleven percent made purchases for a business.
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