5 Myths of Internet Marketing
Before you turn your nose away from internet marketing for your business, consider what discouraged you from the prospect in the first place. You might have heard one of the biggest myths of all time about internet marketing. You’ll find the top 5 below.
Internet Marketing is For Rich, Big Companies
When you see a TV commercial of a product that you know used to be a mediocre one, you start to think that their business might have boomed since they can afford the airtime. Much as that might be true for most companies, that’s not necessarily the case when it comes to the internet. You can find affordable, small-business-friendly internet marketing sites that will, in due time, cause your product, service, or whatever it is you’re trying to market, boom just as big as any of the giant companies.
A lot of Flash equals a lot of customers
Wrong. Flash actually takes a lot of time to load for some people, and paying for a ton of flashy, moving things on your site won’t necessarily draw in customers. In fact, a good and simple format works far better since it loads faster for people, and flash really drags the loading time almost to a halt (depending on how much flash you actually used.)
What really keeps a site from going downhill and moving up at a slow but steady pace is the content. Internet marketing isn’t all about the cover. Customers don’t look for a good front page to get what they want. They look for something specific, such as a certain service or product. Everything else is just fluff.
Your business doesn’t belong on the Internet
Gone are the days when people would sit around with a newspaper and pen in hand with the phone by their side. Almost every house has a computer now, and it almost always has an internet connection. In fact, a computer that can’t handle an internet connection has a bit of a stone age feel to it, and there isn’t much you can do with the machine.
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