Occam's Razor by Avinash Kaushik

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My core interests lie in the area of Business Intelligence and Decision Making. My blog focuses on Web Decision Making and thoughts / ideas / opinions on the old world of Web Analytics and the new world of actionable Web Insights.

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Recent blog post

  1. You Are What You Measure, So Choose Your KPIs (Incentives) Wisely!

     Yes, data is important. Helps make marketing better. Makes for smart organizations. Blah, blah, blah. You know the drill: Measure. Find insights. Take action. (Or die trying.) Ascend to corporate heaven. While there is a great deal of appreciation for th...

    4 weeks ago

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