Where is the sausage?

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A bull**** and buzzword busting blog to help build brands based on substance not spin. Each post has an interesting, topical brand story and a "5-minute workout" to help you apply the learning.
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Recent blog post

  1. Domino's dramatise their product turnaround

    Guest post with Anne Charbonneau , Managing Partner for NL and France. We often talk about product upgrade as a good healthy habit for growing the core of a brands. But for some brands where perceptions are really poor, a simple ‘new improved’ product jus...

    1 week ago

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